25 Years of Production Expertise.
One Mission: Save You Money.
Senior advertising production consultant helping brands eliminate waste, protect creative quality, and make confident vendor decisions.
The Problem I Solve
After 25+ years managing production for Fortune 500 brands, I've seen the same pattern everywhere: marketing budgets hemorrhage 10-25% to invisible waste. Inflated vendor bids. Unnecessary change orders. Process breakdowns that aren't caught until checks are signed.
Most companies solve this by hiring a full-time production lead—expensive ($150k-250k+ with benefits), slow to onboard, and often underutilized. That's where the fractional model makes sense.
I embed with your team as your senior production consultant—reviewing scripts, auditing bids, vetting vendors—without the overhead of a full-time hire. You get 25 years of production expertise exactly when you need it.
How It Works
Whether you choose ongoing retainer or project-based audit, the process is straightforward and designed to integrate seamlessly with your existing workflow.
Discovery
20-minute call to understand your production challenges, budget concerns, and campaign goals. No pitch—just diagnosis.
Audit & Analysis
I review scripts, tear apart vendor bids, benchmark costs, and identify where money is leaking. Detailed findings delivered within 5 business days.
Execution & Savings
Armed with clear recommendations, you renegotiate with vendors, eliminate waste, and protect creative quality—saving 10-25% on average.
The Receipts
Real clients. Real campaigns. Real savings.
The Challenge
Unilever's brand team working with their agency, developed an ambitious $1.7M video production plan that seemed inflated, largely because of many, on-camera principal talent.
The Solution
I asked the agency production team to present lower cost options and suggested a LATAM market. The team came back with dramatic cost reductions.
The Challenge
Marketing team gave their agency a $2MM budget target, the agency came back with $2,483k production plan, prior to our involvement.
The Solution
Working with the agency we trimmed the production approach - consolidated shoot days, identified cost-effective vendors for specific deliverables, and eliminated unnecessary post-production rounds.
The Challenge
High-stakes campaign launch required premium production values. This was the first project with a new agency. Agency wanted all production within their "walled garden" production structure.
The Solution
I made the case to the brand that the agency was advocating a very expensive way of working and strongly recommended that we execute a normal production bidding process. The brand team agreed.
Why Fractional Works Better
Full-Time Production Lead
- $150k-250k annual salary + benefits
- 3-6 month hiring & onboarding process
- Fixed cost regardless of workload
- Limited to one person's network
- May lack senior-level experience
- Requires office space, equipment, etc.
Fractional Production Oversight
- $8,500/month (or $4,500 per project)
- Start immediately, no onboarding
- Pay only for what you use
- 25+ years of vendor relationships
- Senior Fortune 500 experience
- Zero overhead, zero management
Ready to Stop Leaving Money on the Table?
Choose between ongoing fractional oversight or a one-time production audit. Either way, you get 25 years of Fortune 500 production expertise applied to your specific challenges.